Resume
Luis Antonio Serrano
Skills
Brand identity development
Logo design
Visual storytelling
Positive client collaboration
Native tech user
Strong determination to deliver
high quality brand results
Focused on bringing a positive energy when it comes to brand design, in order to provide leverage to those that need it for their businesses
Experience
Graphic Designer (January 2025 - Now)
Done small design gigs for friends & family that have their own small businesses
Did numerous tasks that include brand identity, logo design, stationery needs, and media
Warehouse Associate | Paradies Lagardere Retail (June 2022 - Now)
Gained insight on visual merchandising on retail products (brand and packaging design)
Observing how some products have a cohesive brand identity and design set
Able to identify which product sells more based on how it looks through design itself
Accomplishments
Software
Adobe Creative Cloud
(Photoshop, Illustrator, & InDesign)
Proficient on Mac and Windows
Canva (Affinity)
Figma
Entered the Real Show 25 with my brand design work (Spring of 2024)
Nominated by the National Society of Leadership and Success (NSLS)
& Society for Collegiate Leadership and Achievement (SCLA)
for leadership potential
Publications
Medium Article - Echoes and Origins: The Inspired Artistic Process of Mariana Alcántara
Education
Bachelor Graphic Design (2024-26) Art and Visual Technology
George Mason University
Fairfax, VA
Associate Visual Arts (2022-24)
Northern Virginia Community College
Alexandria & Annandale, VA